Thought Leaders in Brand Mangement Conference

Università della Svizzera italiana Lugano, Switzerland, April 18-20, 2010

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Global Marketing Network is delighted to support The Thought Leaders International Conference on Brand Management.

After five highly successful, thought provoking conferences, the 6th Thought Leaders International Conference in Brand Management will be setting even higher conference standards when it takes place from Sunday 18 to Tuesday 20 April 2010 in Lugano, Switzerland.

Established as the forum for shaping thought leadership about brand management, the international orientation will continue with the hosting of the conference at one of the most stunning settings in Europe. Lugano is nestled between the towering peaks of the Alps, sitting aside the vast lake at the confluence of European routes. The outstanding beauty of the location will be enhanced by the intellectual gravitas of this university which in Swiss tradition abhors boasting, but rather rejoices in stimulating intellectual curiosity and advancement of paradigm challenges.

This important international conference seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It also aims to narrow the gap between academia and professionals by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application.