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Dr Markus PfeifferGMN Programme Director for Digital Strategy and Innovation
Dr Markus Pfeiffer is the GMN Programme Director of Digital Strategy and Innovation and Founding Partner and CEO of Bloom Partners.
Before founding Bloom Partners he has spent ten years with Vivaldi Partners, a leading international strategy and innovation consultancy, where he had built and led the European operations out of their London, Zürich and Munich offices.
Markus brings a combination of strategy and Marketing experience, deep knowledge about research methodologies, and expertise in working with top-level executives across many industries.
He has served over 50 international and European clients to solve complex challenges in strategic Marketing and identify new growth opportunities.
Recently, he has led major growth initiatives for consumer brands within the Nestle portfolio, the energy conglomerate EDF, electronics giant Philips, and many others. His experience from working for large organizations as much as start-ups is vital for the tool development and expertise about digital business models at Bloom Partners. As an angel investor and serial entrepreneur Markus is also involved with several startup companies in the social commerce, fashion, telecommunication and media sector.
He is a regular invited speaker to industry conferences and a visiting professor at the University of Cologne, Germany. He holds a diploma in Business Administration from Munich School of Management, Germany and a doctorate degree from the Center on Global Brand Leadership, Columbia Business School, New York. His publication list includes over thirty papers and books.