Darrell Kofkin, Chief Executive, Global Marketing Network and Vincent-Wayne Mitchell, Professor of Consumer Marketing, Cass Business School request the pleasure of your company at Global Brand Forum 2010. | |
Network with fellow marketing professionals,become accredited as a Global Marketing Network Professional Marketer, pick up a complimentary copy of the latest edition of Superbrands (worth £45) and listen to the latest best practices and insights in brand strategy from leading experts. Speakers include:Dr Markus Pfeiffer- Managing Partner, Vivaldi Partners, David Haigh - CEO, Brand Finance, Sean McAuliffe, Head of Licensing, The Football Association, Professor Leslie de Chernatony, Professor of Brand Marketing, Università della Svizzera italiana, Lugano, Damon Segal, CEO, Emotio Design Group, Crispin Reed – Managing Director, Brandhouse, Steve Cheliotis, Chief Executive, The Centre for Brand Analysis, Muditha Cooray – University of Hertfordshire Business School, Ardi Kolah – CEO, Guru in a Bottle, Bob Shaw - Founder, Value Based Marketing Forum, David Moody - Freedman International, Professor Michael Solomon - Centre for Consumer Research, St Joseph’s University, USA. Themes include: how brands can start conversations, the emotional advantage of brands, building brands in social media, the value drivers of brands as the world emerges from recession, creating value for the customer in a digital world, leveraging global sport properties to enhance your brand, giving corporate social responsibility a sporting chance, integrating your online and offline brand strategy, adapting campaigns for global consumption and so on. |
