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Programme

Venue

31st May 2010, 0930hrs-1630hrs

Dhaka Regency, Dhaka, Bangladesh

World Marketing Forum 2010 coincides with the launch of GMN Bangladesh and provides the most current knowledge, ideas and inspiration needed to help you capitalise on the new opportunities in today’s global business environment

With the world coming out of recession it has never been a more important time to connect with your customers, build stronger relationship with your clients, achieve greater profitability and a more measurable return on your marketing investment and look at new ways to increase your profitability through exploring new markets.

Featuring Professor Svend Hollensen making his first appearance in Bangladesh, author of the world-leading text  "Global Marketing" and recognised as one of the world`s leading authorities on Global Marketing Strategy

Key themes that will be discussed include:

• The `brand new world` and why a global marketing strategy for your business is more important than ever before
• How to select the right markets and ensure you avoid expensive mistakes
• How to design successful global marketing strategies for your business that endure and enable you to keep ahead of the competition
• How to ensure that national brands can maintain and build a strong position in the global arena