Thursday 24th May 2018

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    Professor Greg MarshallGMN Programme Director for Contemporary Selling and Sales Management

    Professor Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Florida, USA. He also serves as Professor of Marketing Strategy at Aston Business School,Birmingham, UK.

    He is a Distinguished Fellow and Immediate of the Academy of Marketing Science, Past-President of the American Marketing Association Academic Division, and a Fellow and Past-President of the Society for Marketing Advances.

    Recognised as a leading authority on sales management, his textbook Sales Force Management just released in an updated 11th ed. (Routledge 2013) co-authored with Mark W. Johnston is the bestselling title in the discipline, globally. In addition, their 4th edition of Contemporary Selling (Routledge 2013) was also just released.

    He was recently ranked as one of the top ?ve most proli?c contributors of all time to the Journal of Personal Selling & Sales Management. A proli?c researcher and author Professor Marshall has published over 40 refereed journal articles.

    He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. He serves on the editorial review boards of several top Marketing journals including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Research.

    In addition to the aforementioned sales-related textbooks, he is also co-author of Marketing Management 1st ed. (McGraw-Hill, 2010), Essentials of Marketing Management 1st ed. (McGrawHill, 2011) and Marketing: Real People, Real Choices 7th ed. (Pearson, 2012), the latter of which is recognised as one of the most widely-adopted Principles of Marketing texts amongst business schools, worldwide.

    Professor Marshall also brings a strong blend of industry and consulting experience having worked with a variety of blue chip organisations.