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Professor Mark Johnston Appointed GMN Programme Director for Marketing EthicsLondon
Global Marketing Network is delighted to announce that Professor Mark W Johnston has been appointed the GMN Programme Director for Marketing Ethics
Mark is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Roy E. Crummer Graduate School of Business, Rollins College, Florida. His research has resulted in dozens of published articles in a number of professional journals such as Journal of Marketing Research, Journal of Applied Psychology, Journal of Personal Selling and Sales Management and many others.
Mark has been cited by the Journal of Business Research as one of the most important researchers in the area of personal selling and sales management. He continues to do research in sales and marketing ethics as well as sales force performance and motivation.
He is also the co-author with Professor Greg Marshall of several market leading books including Sales Force Management (11e), Contemporary Selling (4e), and Marketing Management (2e). Long considered the “gold standard” in the market Sales Force Management (11e), has been translated in Spanish, Russian, and Chinese.
Mark has been retained as a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries. He has consulted on a wide range of issues involving strategic sales force structure and performance as well as sales force technology implementation.
In addition, he has worked with a number of companies' world wide on a range of business ethical issues and training.
Finally, Mark has conducted a number of seminars around the world on a variety of topics including motivation, managing turnover in the organization, sales training issues, ethical issues in marketing, and improving overall sales performance.
Says Mark of his appointment. "I am excited to join the outstanding group of faculty associated with the Global Marketing Network. GMN is at the cutting edge of professional marketing training and I am proud to be associated with it and lead the design and development of global certification and executive education programmes in marketing ethics to help current and future marketing and business leaders make ethical decisions which enhance their own reputation and those of the organisations they are responsible for creating marketing strategies for."
Says Darrell Kofkin, Chief Executive of Global Marketing Network. "The importance of ethics in business and more specifically marketing has never been greater. Our own code of conduct demonstrates our commitment to ensuring that we enable marketers to be aware of their moral, social and legal responsibilities wherever they work in the world. We are therefore delighted that Mark has accepted our invitation to lead in this very important area."
The GMN Global Faculty is a unique powerhouse bringing together some of today’s most respected Marketing experts. They have been appointed by GMN based upon their strong international reputation and outstanding track-record in their area of specialisation and are committed to GMN’s widely-shared vision to building a stronger, better respected and more unified Marketing Profession worldwide.
They do this through developing programmes, delivering Masterclasses and sharing their research to ensure that GMN can continue to support the Marketing Leaders of tomorrow and the Marketing Leaders of today with the capabilities required to survive and thrive in today’s challenging business environment.
Mark has also been elected as a GMN Fellow in recognition of his academic achievements.